JOIN US FOR
Monday, October 26, 2026
3:00 – 6:00 PM CST
The Star
One Cowboys Way, Frisco, TX 75034
Lucchese Lounge
Agenda
3:00 – 3:30 PM
Registration & Welcome
3:35 – 4:00 PM
The Agentic Shift
Our point of view on where commerce is headed next, backed by real customer data, not speculation.
• SPEAKERS
Michael Scholz - VP, Product Marketing, Commerce
4:00 – 4:25 PM
The Intelligence Loop Panel
Panel Discussion
Industry experts join forces to explore what's actually driving commerce sales today and how AI can multiply your results.
• SPEAKERS
Jason Hein, VP - B2BEA Academy & Global Director of Programming, B2B Ecommerce Association
Michael Scholz - VP, Product Marketing, Commerce
Paul Dabrowski, Director, B2B Technology Services
4:25 - 4:45 PM
Beyond the Hype: AI in Action
No script, no prompter, just a real customer sharing what agentic adoption looks like in practice.
• SPEAKERS
Scott Kaufman, Director, Global Partnerships, PayPal
Satya Akkireddy, Director of Product, Pay Pal
Wayne Stratbucker, Senior Solutions Engineer, Silk Commerce
Amera Khalil, Director, Account Management, Commerce
4:50 – 6:00 PM
Networking Reception & Cocktail Hour & Demos
Unplugged Dallas is bringing a little Texas sparkle to the event. The Dallas Cowboys Cheerleaders will be there, and you can meet them in person and take a photo with them to remember the day. All attendees will be entered into a drawing to win a pair of Lucchese boots.
The Star
One Cowboys Way
Frisco, TX 75034
Lucchese Lounge
Who can attend?
This is an invite-only event. Due to limited capacity, attendance will be approved and is subject to approval. To attend, please register your interest — all registrations are subject to approval.
Can someone attend in my place?
Do not share your invite. Anyone who wants to attend MUST register their interest.
Will the event be live streamed?
No, this event will not be live streamed.
