On-demand webinar

Connected commerce for the modern shopper

Watch now

Modern shoppers do not follow a straight path to purchase.

They discover products across social, search, marketplaces and paid media, often forming an opinion about your brand long before they are ready to buy. For brands, that means conversion is shaped across the entire journey, making consistency across every touchpoint more important than ever.

What leading brands are doing differently

Winning in modern commerce takes more than a strong website. It requires connected experiences that meet shoppers wherever they discover, evaluate and buy. Hear from The FMCG Guys, SportShoes.com, and Commerce as we explore how leading brands are reducing friction, aligning touchpoints and improving performance across the full customer journey.

In this session, we cover:


  • Why the old funnel no longer reflects how modern shoppers buy
  • How offsite discovery shapes expectations before customers land onsite
  • Where disconnected journeys create friction and lost opportunity
  • What high-performing connected commerce looks like
  • How to build more consistent experiences that support conversion

Speakers

Meet the speakers

Speakers

Who you’ll hear from

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Hosted by The FMCG Guys

The FMCG Guys are a global digital commerce community and industry voice connecting senior leaders across retail, consumer brands and more. Their podcasts, events and industry conversations have helped bring practical insights from every corner of the industry into the strategies shaping modern ecommerce.

Joined by SportShoes.com

SportsShoes.com is the UK’s largest specialist sports and outdoor wear retailer dedicated to helping every adventurer and athlete go faster, further and higher. The dynamic energy behind the business is summed up by its ‘no fun standing still’ motto. It is always trying to push boundaries in customer service and engagement, and works with 150 brands to offer a choice of more than 15,000 products.  

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Michelle Suzuki

Chief Marketing Office, Commerce

Sponsors

Thank you to our sponsors