A better way to sell B2B.
Meet buyer demands with a more intuitive, customizable ecommerce platform — built for the unique needs of B2B.
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personalized consultation with our team, or stop by our booth to see how we’re delivering better results for businesses just like yours.
B2B Online Overview
B2B Online Chicago is the only event where 900+ B2B leaders meet to share the most disruptive digital, eCommerce and omnichannel content. Walk away with actionable insights that will grow your profits, faster.
Venue
Chicago Marriott Downtown "Magnificent Mile"
541 N Rush St
Chicago, IL
Since opening in 1978, the Magnificent Mile Marriott has celebrated Chicago's rich culture and always modern style. Steps away from iconic attractions, flagship shopping, and the historical landmarks the city is famous for, feel at home while you experience downtown Chicago from this hotel.
Three powerful solutions.
One unified purpose.
FLEXIBLE CAPABILITY
BigCommerce is the flexible ecommerce platform that grows with you. We’re trusted by teams that value speed, scalability, and innovation without constraint.
CONNECTED DATA
Feedonomics turns data into a competitive advantage, ensuring every product you sell is AI-ready and optimized across hundreds of global channels.
ENGAGING EXPERIENCE
Built for both marketers and developers, Makeswift is an intuitive visual editor that lets whole teams collaborate to create cutting-edge digital experiences.
Our team of brands work together to empower businesses with flexible commerce capabilities, powerfully connected data, and engaging digital experiences.
Keynote Speaker
Ali will be B2B Online Chicago's official Keynote Speaker! He'll be kicking things off hot with "The Future of B2B Connected Customer Journeys" and how it's evolving in 2026.
Ali Afzalirad
Chief Sales Officer
Optional explainer for speakers/presenters/executive team, or add a CTA in this position.
Speakers
Schedule
Not only is Ali presenting as the keynote speaker, he'll also be moderating a couple of panels throughout the opening day on May 4th. Don't miss out!
List of Services
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Chairperson Opening Remarks: The Future of B2B Connected Customer JourneysItem Link List Item 1
Monday, May 4
8:10 AM
The Future of B2B Connected Customer Journeys
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Keynote Panel: Future-Proof Your B2B Playbook: Win & Retain the Modern B2B BuyerItem Link List Item 2
Monday, May 4
9:00 AM
Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.
- Incorporate digital-first experiences that meet buyers where they are
- Enable sales, marketing, and product teams to work from a unified customer playbook
- Implement data and AI to personalize engagement across every stage
- Measure and optimize key moments in the buyer journey to boost retention and growth
Speakers:
Kimberlee Sinclair, Vice President, Digital Customer Experience, H.B. Fuller
David Spindler, Former Global VP Digital, Xerox
Nikolas Brisbin, Chief Integration Architect, Supplier Solutions
Aaron Sheehan, VP of Strategy & Partnerships, OroCommerce
Hayne Shumate, SVP, Internet Business, Mouser Electronics
Moderator:
Ali Afzalirad, Chief Sales Officer, BigCommerce
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Panel Discussion: Catalogs That Convert: Using Shelf Analytics to Increase Visibility and SalesItem Link
Monday, May 4
4:35 PM
In an increasingly competitive digital marketplace, simply having products listed online is no longer enough for distributors. Winning the digital shelf requires the ability to track, analyze, and act on insights about how your products appear, rank, and perform across channels. This session will equip you with the strategies and tools to turn product visibility into measurable revenue growth.
- Analyze key metrics like share of search, content quality scores, and competitor positioning to identify quick wins.
- Optimize product titles, descriptions, and attributes to meet marketplace algorithms and buyer expectations.
- Leverage AI-powered shelf analytics to respond to competitive moves in real time.
Speakers:
Ryan McClurkin, CMO, LooLoo
Nixal Patel, Staff Technical Program Manager, LG Electronics
Tim Heinen, Content Manager, Lippert
Rudy Abitbol, B2B eCommerce Expert, RudyAbitbol.com
Moderator:
Ali Afzalirad, Chief Sales Officer, BigCommerce